Managing today’s World!

Being in a Russian environment with present turmoil created by media focus on the olacrisis in our neighboring country we immediately see the effects and causes on various market segments and geographical interests. You really need a flexible and innovative management style to stay tuned. However, to find new solutions is not everything to counter these constant changes (whatever causing them – politics, economics, war, terrorism, catastrophes or other disturbances) – they seem to be more and more constant in our future environment and we haven’t seen it all yet…

We must be more connectable face-to-face with the help of internal – & external video devices and systems due to the internationalization & different time zones, quick decisions and requirements in a competitive and changing environment. We must manage our companies by personalization and trust in a combination with proven and flexible risk calculations. The icon and image of leadership could be a direct competitive advantage and will certainly play a more major role for the future. To make a comparison with today where I believe we find to many vague leadership styles (back-up role) doing careful strategic implementations instead of moving forward. Maybe a reason for the present uprising in today’s world by individuals forming groups and protests.

Strategies must change momentarily following the actual reason to succeed. It will become even more actual in the future with focus of various scenarios of if’s & but’s – which should be the natural skill of a leadership function. In a globalized world we must be ready for – and have the skills for – immediate actions and implementation within wider frames in the business plans which will be constantly monitored and reevaluated as a ratio of the total ROI of the company or department. Plans should rahter be seen as an indication instead of fousing on precise short term goals for each segment initially intended. Essentials for a future long term success is to establish sufficient financial back-up (funds) to cover immediate market activities during recessions and crisis situations while being more careful of spending during positive trends.

In larger organizations to have the freedom to decide within the frames of a total dedicated budget – not focused on projects and specific sectors. Bottom line will always count!

Ola Kastensson

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